Nile Breweries Reaffirms UGX 9.8 Billion Sponsorship of Ugandan Rugby in 2025.

Nile Breweries Uganda Limited, through its flagship brand Nile Special, has reaffirmed its commitment to supporting Ugandan rugby in 2025.

Concerns had arisen about the brand’s continued sponsorship after the Uganda Rugby Premiership began two weeks ago without Nile Special’s visible involvement.

However, the brewery has confirmed its dedication to the sport, which extends beyond the league to include major rugby events such as the National Men’s and Women’s 7s, Regional 7s, Uganda Cup, University League, and the Annual Rugby Dinner.

This is part of a sponsorship deal worth Sh9.8 billion, signed in 2022.Adu Rando, Managing Director of Nile Breweries, expressed enthusiasm for the ongoing partnership during the announcement. “We are excited to extend our collaboration with the Uganda Rugby Union (URU).

We’ve been partners for 16 years, and we believe in long-term commitments,” he said.“We take pride in what the Union and Nile Special have achieved together. As we prepare for the new league season, we anticipate thrilling games and passionate fans.

This journey with Uganda Rugby is one we are excited to continue,” Rando added.Of the Sh9.8 billion sponsorship, Sh2.6 billion was allocated to the Rugby Premiership and Championships, a figure that has now been increased by 10%.

“Together, let’s raise our game in 2025 — a year to celebrate excellence, unity, and the unbreakable bond between rugby and Nile Special,” Rando emphasized.

“Whether on the pitch or in the stands, this is our time to shine and revel in the guts, grit, and glory that make rugby and Nile Special truly unforgettable.”

The sponsorship extension announcement was attended by key Uganda Rugby Union officials, including President Godwin Kayangwe and CEO Isaac Mwesigwa.