April 22, 2024

Next Media Launches NBS Sport

2 min read

Next Media Launches NBS Sport

Next Media Services has today launched NBS Sport, a new 24-hour sports television station. The launch that took place at Sheraton Kampala Hotel was graced by the Deputy Speaker of the Parliament of Uganda, Rt. Hon. Thomas Tayebwa, as the Guest of Honor.

NBS Sport becomes the only local 24-hour sports television station in Uganda.

During his speech, Joseph Kigozi, the Next Media Deputy Group CEO, and NBS Sport General Manager noted that the new sports television will give Ugandan sport a new home.

“We have put together a platform where Ugandan sport can leave the back pages and small segments of daily content – Ugandan sport now has a home,

“Sport can be a source of income for all stakeholders.” He added, “a dedicated channel like NBS Sport is a great start on that journey. We look forward to working with all involved to make this a success.”

According to Kin Kariisa, the Next Media Group CEO, his team is hopeful that with the new developments, sports policy in the country will be positively impacted.

“NBS Sport allows us to play in a unique gap for an audience across demographics that we didn’t already do with our existing brands,”

“With NBS Sport, we want to play as big as we always do – we fully understand the mantle to add the deserved great value sports needs in this country, and we are hopeful that with our job done well, sports policy in our country will be positively affected.”

NBS Sport has already secured partnerships with various federations which include among others; the Federation of Uganda Basketball Associations, Uganda Boxing Federation, Uganda Athletics Federation, Federation of Motorsports Clubs of Uganda, the Pool Association of Uganda, and Uganda Chess Federation.

NBS Sport is available for viewers on DStv Channel 377, StarTimes Channel 255, Free-To-Air Channel 34, and can as well be streamed via Afro Mobile.

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