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German PUMA, CÀF reach sponsorship agreement for the AFCON 2023.
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The Confédération Africaine de Football (CAF) and sports company PUMA have reached a significant agreement, making PUMA the official technical partner for various CAF events, including the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023.
This partnership, set to commence on November 1, 2023, will see PUMA providing the official match ball for CAF tournaments and supplying the referee kits. Additionally, the collaboration will encompass diverse marketing opportunities, both within and outside the stadiums.
The official match ball for the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 will be unveiled during the Final Draw on October 12 at 21:00 EAT (19:00 GMT).
Dr. Patrice Motsepe, President of CAF, expressed his delight, stating, “We are delighted that PUMA, one of the world’s leading sportswear manufacturing companies, is partnering with CAF to develop and promote football in Africa.”
Johan Kuhlo, General Manager EEMEA Distribution at PUMA, emphasized PUMA’s commitment to the passion for football in Africa, stating, “Our agreement with CAF celebrates this passion for the sport across the continent, and we will jointly develop exciting products specifically for African football.”
African football’s appeal extends beyond the continent, with a substantial viewership in major markets like the UK, France, and the United States.
PUMA, a global sports brand, has a 75-year legacy of pushing sports and culture boundaries through fast product innovation for the world’s fastest athletes. The company offers performance and sport-inspired lifestyle products in various categories, collaborating with renowned designers and brands to fuse sport influences into street culture and fashion. PUMA Group owns brands like PUMA, Cobra Golf, and stichd.
With distribution in over 120 countries and a workforce of approximately 20,000 people worldwide, PUMA’s headquarters are located in Herzogenaurach, Germany. This partnership marks an exciting development in the world of African football and sportswear.
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